ABOUT US
We built this because we needed it.
Pathirik.ai was born from the beautiful chaos of planning our own diaspora weddings. We experienced the same 14 WhatsApp groups, the same spreadsheet nightmares, the same moment of thinking: there has to be a better way.
Our Mission
South Asian weddings are among the most complex, beautiful, and meaningful celebrations in the world. They span multiple days, involve hundreds of families, honor deep cultural traditions, and bring together generations. Yet the technology available to plan them was designed for a fundamentally different kind of event.
We are building the platform that these celebrations deserve. One that understands family hierarchies, respects multi-day traditions, and meets guests where they already are — on WhatsApp.
Backed by conviction
We recently raised $10M to accelerate our mission. This funding allows us to build the deep, culturally intelligent features that no generic wedding platform has attempted. Every dollar goes toward making your celebration easier to plan and more beautiful to experience.
Built by the diaspora, for the diaspora
Our team has planned these weddings. We have managed the 14 WhatsApp groups. We have reconciled the spreadsheets at 2am. We have navigated the beautiful tension between tradition and modernity. Every feature we build comes from lived experience, not market research alone.
Join us on this journey.
Start your wedding on Pathirik.ai, or reach out to say hello.